The recent murder of an elderly woman and the possible suicide of actor Johnny Lewis (Sons of Anarchy) smacked of mental illness, drug abuse, or more likely both. Lewis apparently beat his landlady, 82-year-old Catherine Davis, to death, attacked a neighbor, and then fell or jumped from a roof to his own death. The insanity and violence of attacks such as this always raises the possibility of drugs and mental illness.
On first look it seemed to be classic for PCP (Phencyclidine or Angel Dust) or Methamphetamine. Both if these drugs can cause acute psychotic breaks and violent behavior. But maybe something else was involved. Something fairly new.
Why the cute name? To attract young users of course.